A 301 redirect is a permanent redirect from one domain to another. I am offering a service which takes advantage of previously expired domains that benefit from inbound links from highly authoritative sites such as bbc.co.uk, telegraph.co.uk, observer.co.uk, etc.
When a website links to another it passes on link equity (you may have seen the term “link juice”) to that domain. Search engines view links as votes by other websites that your page is valuable and worth promoting, so if established sites are sending traffic to your website this is seen as a positive ranking factor. The more good inbound links you have, the more likely you are to rank well for your targeted keywords and phrases.
By implementing a 301 redirect from a website like the bbc.co.uk you will gain the positive link equity that domain affords – typically the Domain Authority of one of these sites is up at 95+ – They’re very good links to have pointing to your website.
I used an article from 1999 as a seed to scan the BBC website. The scan was fairly large and pulled up over 600 expired domains. This was filtered to only include .uk domains however there were still 262 domains available.
Next, I started to run the expired domains through semrush.com until I found one with good metrics and with the BBC link showing as an inbound link to the domain.
The page where the link was found was a health article from 1999 titled “Health Britain’s ageing population“. A lot of earlier BBC pages contain an External Links section sending visitors to related third party websites. It’s these links we are looking to capture.
By viewing the source of the page I was able to ascertain that the link was “dofollow”.
On 17th September 2019 I registered a domain – www.age2000.org.uk. The domain was originally registered over 20 years ago however for whatever reason the original owner has allowed the domain to lapse.
I had no expectations of what may happen however I was pleasently surprised when I used Moz Link Explorer to check on how the domain was doing around 8 weeks later.
The inbound link had been picked up – it clearly showed that the linking domain – bbc.co.uk had a Page Authority of 51 and Domain Authority of 96. This valuable link was pointing to Dog Grooming Preston passing on it’s “link juice”.
Next I looked at the graph that tracks my own Domain Authority.In October the DA was 6 but just one month later after the link had been picked up, that rose to 17. A 283% increase! Obviously I was very happy and the test domain is slowly improving it’s search positioning.
In the 6 months I’ve been offering this as a service, I’ve implemented over 250 redirects and see many repeat orders. Below are a number of graphs which show typical improvements my customers are seeing…